The BirthdayClub
will establish new customers, provide an
excellent way to reach this demographic,
and represent an exceptional marketing value.
The BirthdayClub
mails to 105,000 Twin Cities families during the program year. Each month, approximately
9,000 households will receive the birthday piece. This
will reach households with an income average in excess of $80,000.
Reaches
families 3 to 5 weeks before the child's actual birthday. The BirthdayClub
targets children between the ages of one through twelve years of age.
Mails
to an exclusive database which is regularly updated. This database is available
only to those participating in this program.